I’m usually not a big fan of celebrity driven cancer fundraising.  Groups can end-up spending a lot to make a little.

But Stand Up To Cancer’s goal is to help creative researchers work together and think outside the box.  I can support that!

So here is the first of many promotional news releases about the upcoming event that ran yesterday on CBS News.com:

Paltrow, Roberts, Swift set for cancer telethon

LOS ANGELES — An A-list cast of celebrities is joining a telethon to raise money and awareness to fight cancer.

Gwyneth Paltrow, Julia Roberts, Matt Damon, Samuel L. Jackson and Emma Stone are among the stars participating in the third Stand Up to Cancer telethon, the organization announced Wednesday.

Paltrow also is an executive producer for the fundraiser that will be carried commercial-free from 8-9 p.m. EDT Sept. 7 on the four major broadcast networks, ABC, CBS, Fox and NBC, and more than a dozen cable channels.

Musical performances by Taylor Swift, Coldplay, Alicia Keys and Tim McGraw are planned, and more than 25 movie, TV and sports stars will be on hand to take phone pledges, said executive producer Joel Gallen.

Laura Ziskin, founder of Stand Up to Cancer and producer of its first two telethons in 2008 and 2010, lost her seven-year fight against breast cancer last year. The “Spider-Man” movie producer was 61…

It may not all turn-out like Ms. Ziskin and friends envisioned.  After all, we know how difficult finding a “cure” for cancer will be.  Hundreds of different disorders, all called cancer.

But that doesn’t mean we can’t try!  CLICK HERE to read more about September’s star-studded event.

Feel good and keep smiling!  Pat

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